Celebrity 100
Inside Beyonce's Entertainment Empire
Lacey Rose, 06.03.09, 06:00 PM EDT
Forbes Magazine dated June 22, 2009
Beyonce Knowles is a perfectionist. That's how she rakes in $87 million a year.
On a crisp Thursday evening in late April a Cadillac Escalade barrels down a cross street in Manhattan's Chelsea neighborhood, coming to a halt before the School of Visual Arts. Four-and-a-half-inch heels emerge, then the rest of Beyoncé Knowles, wearing a crowd-delighting, hip-hugging, black-sequined Balmain dress. Flashbulbs and shrieks explode from a gathering in the hundreds. The 27-year-old singer is there to promote Obsessed, a movie thriller she's been plugging relentlessly since the beginning of the week. Beyoncé works the crowd for 45 minutes before heading into the theater. With two bodyguards, a publicist and a stylist alongside, she takes questions from the press. Yes, she did get bruised while filming the fight scene. That hoax, where Howard Stern played a distorted version of "If I Were a Boy," making her sound grotesquely off-key--oh, that was silly.
After the premiere Beyoncé headed to a party at the Bowery Hotel. It had been quite a day. Call time at the Today show was 6 a.m. to rehearse and get made up for a live interview and performance. After that she appears on The View (11 a.m.) before heading over to tape Larry King [not quite] Live, followed by 106 & Park at BET. She has a few hours to herself at a downtown apartment.
That's the way much of her life has played out for the past 20 years--one reason she has sold upward of 118 million records, won ten Grammys, starred in seven films and headlined three solo tours. This year she will bring in an estimated $87 million from publishing and music sales, touring and other performances, film work, her fashion collection and endorsement deals. That diversified portfolio helps her land at number 4 on the FORBES Celebrity 100 list, a ranking based on income and visibility. Beyoncé constantly works and reworks her act, watching every two-hour performance on tour--even after her hundredth appearance--taking notes on how to improve. "I'm never satisfied," she says, adding with a nervous laugh, "I'm sure sometimes it's not easy working for me." Then, seriously: "I've never met anyone that works harder than me in my industry."
In Pictures: How Beyonce Makes Her Millions
Such diligence invites comparison with another 27-year-old at the top of the charts. Britney Spears is a study in contrast. After peaking early she has demonstrated a spectacular capacity for melting down. (Spears, number 13 on our list, is back on tour--and reportedly on medication.) "I've worked too hard and sacrificed too much to do something silly that would mess up the brand I've created all of these years," says Beyoncé. To say nothing of the jobs of the roughly 400 people who work for her or her enterprises.
Beyoncé grew up in a four-bedroom home in Houston's upscale third ward with her father, Mathew, a salesman at Xerox ( XRX - news - people ) (later at Johnson & Johnson ( JNJ - news - people )); mother, Tina, a hair salon owner; and younger sister, Solange, now a singer. A dance teacher spotted Beyoncé and encouraged the shy first-grader to enroll in her school's talent show--the first of three dozen competitions she won over the next few years. At age 9 Beyoncé joined and devoted every spare minute to an R&B group called Girlz Tyme, which didn't produce an album but did make it to Star Search.
Soon after, her father quit his day job to take over the group, imposing a boot camp regimen, cutting members and changing its name to Destiny's Child. Under his authority the band rehearsed for hours every day, working with a media coach, a choreographer and a voice teacher who lived for a time in an apartment over their garage. Knowles jogged with the girls as they sang, an exercise to build stamina, and booked them anywhere he could. "There was nothing too small or too large," he recalls--church services, grocery store openings, fashion shows, Six Flags ( SIX - news - people ). When it wasn't performing, the group was practicing. Unrelentingly. "Repetition, repetition," says her dad. "Beyoncé has always had such passion about music that she never complained about doing it again."
She still doesn't, judging by the number of takes she endured on a set at the Silvercup Studios in Long Island City, N.Y. It was 10 a.m. the Friday before her premiere, and Beyoncé had already spent an hour-plus at a morning workout with her personal trainer. She gave over much of the day to produce public service announcements and ad spots for the Feeding America campaign, an effort with General Mills ( GIS - news - people ). Beyoncé has spent considerable time (and money) on charities--she and her family created the Survivor Foundation to provide temporary housing to Hurricane Katrina and other disaster victims; she donated her acting salary from playing the once-drug-addicted blues singer Etta James in Cadillac Records (2008) to Phoenix House. This six-hour ordeal of radio and TV spots plus a print ad wasn't totally selfless: General Mills is sponsoring the U.S. leg of her I Am tour this summer. Concertgoers will be able to donate nonperishable goods.
TOP 10
- Angelina Jolie
- Oprah Winfrey
- Madonna
- Beyoncé Knowles
- Tiger Woods
- Bruce Springsteen
- Steven Spielberg
- Jennifer Aniston
- Brad Pitt
- Kobe Bryant
The Celebrity 100
#4 Beyonce Knowles - The 2009 Celebrity 100
GAG B1TCHES!DO YOU REALIZE BEY MADE MORE THAN JAY, DIDDY & 50 CENT COMBINED?
the queen reign supreme. bow down bitches
ReplyDeleteI am SO proud of Beyonce I could cry!
ReplyDeleteI loved the jab at Brit Brit as well ;P Hahaha. Tell em Bey! No one works harder than you in the pop music industry! That's why the President and the Oscars come callin on Bey!!!! No one else gets that!
No naked pics or ugly short black rooster weaves or public asswhoppings or court appearances to ruin the BEYONCE BRAND!
I know right!?! Don't you just luvvvv it!? :-D Beyonce killin' 'em!
ReplyDeletewhere is jennifr donutson with her grammy and oscar?
ReplyDeleteshe has no power? curious :(
take it to another level..NO PASSAGER ON MY PLANE
DID I MENTION NO PASSENGERS.. :D
Girlllllllllll Donutson is too busy putting chocolate on that one pity Grammy and lucky Oscar and eating it like the fatso she is. Did you see that Chicago project heiffer flossing after KFC with her fag fiance? Lol.
ReplyDeleteI knew she was a fly by night when I saw her sad 'acting' in SATC as the fat mammy unattractive assistant to SJP's glamorous slim fashonista Carrie Bradshaw.
Beyonce EXECUTIVE PRODUCES her $hit! That is a Hollywood mover and shaker. Not some lucky Oscar winner who CONSTANTLY and CONSISTENTLY plays what she already is - a modern day husky Aunt Jemima!
Secret Life of Bees, Dreamgirls, SATC - PITIFUL
I heard Halo is supposed to be #4 on the charts this week?
ReplyDeleteAlso, the rooster/faux rocker island ho was at a basketball game pretending she knows anything about the game but really just trolling for attention from cameras.
SAD!
NO Y'ALL DID NOT CALL HER JENNIFER DONUTSON & FAT MAMMY?!?!
ReplyDeleteLOLOLOLOLOLOLOLOLOL!!!!!
iDIED!