Show Your Helping Hand™ with Beyoncé

MINNEAPOLIS--(BUSINESS WIRE)--General Mills’ Hamburger Helper® is partnering with Grammy Award-winning singer, songwriter and actress Beyoncé to help Feeding America deliver more than 3.5 million meals to local food banks through the Show Your Helping Hand™ campaign. The effort is being launched in conjunction with Beyoncé’s U.S. “I AM…” Tour.

“Through the work I do with my Survivor Foundation, I’ve been committed to helping families get back on their feet in difficult times,” said Beyoncé. “That’s why I’m excited to get involved in this effort to help Feeding America deliver more than 3.5 million meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”

Fans can support the campaign in three ways: by submitting codes from specially marked boxes of Hamburger Helper® online at www.showyourhelpinghand.com; by donating non-perishable food items at Beyoncé’s “I AM…” Tour concerts in select cities across the U.S.; or by logging on to www.showyourhelpinghand.com to donate money.

According to Feeding America, hunger affects one in eight Americans, and the demand on local food banks has grown by more than 30 percent in the past year.

“In the coming months, we expect the need for food to be even greater as children on summer break lose access to school meal programs. And for the rest of this year and beyond, the economy will continue to present serious challenges,” explained Vicki B. Escarra, president and CEO, Feeding America, the nation’s leading domestic hunger-relief charity. “By getting involved in the Show Your Helping Hand™ campaign, Americans can really make a difference in the fight against hunger.”

As experts in the food industry, Hamburger Helper®, one of the largest brands in the General Mills portfolio, is proud to initiate such a meaningful hunger relief initiative.

“We all have the opportunity to show our helping hands and help fight hunger in America,” said Beth Brady, Vice President at General Mills, the maker of Hamburger Helper®. “By partnering with Beyoncé and Feeding America, we can collectively draw attention and resources to the critical issue of hunger in America.”

To learn more about the Show Your Helping Hand™ campaign and to track campaign donation progress, visit www.showyourhelpinghand.com.

To learn more about Beyoncé and her “I AM…” tour, visit www.beyonce.com.

About Feeding America (Formerly America’s Second Harvest – The Nation’s Food Bank Network)
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.

About Hamburger Helper®
Hamburger Helper® has been a meal favorite for busy families since it was introduced more than three decades ago — providing an easy, delicious, one-skillet solution to the question, “What’s for dinner?” Today, the Helper line has expanded to include more than 40 Helper flavors, including Chicken Helper, Tuna Helper and Asian Style Helper.

About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minn., General Mills’ mission is to innovate to make people’s lives healthier, easier, and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.

About the Survivor Foundation
The Survivor Foundation is a 501(c)(3) organization designed to assist persons displaced whose lives have been affected by disasters, natural or otherwise. The Survivor Foundation, a family charity supported by Beyoncé, Mathew and Tina Knowles, Kelly Rowland and Solange Knowles, also helps people in need, providing assistance to children and to those suffering from AIDS and homelessness. For more information about the Survivor Foundation, visit www.thesurvivorfoundation.com. For more information about Beyoncé, visit www.beyonce.com.